This is an outdated version published on 2026-01-30. Read the most recent version.

SPECIFICITIES OF BRAND DESIGN IN HIGHER EDUCATION

Authors

  • Silvina Ilieva Author
  • Kristin Ozanian Author

Keywords:

brand, design, higher education, graphic identity, brandbook, Medical University – Plovdiv, Technical University – Sofia, Plovdiv branch

Abstract

The report focuses on the problems and specificities of brand design of higher education institutions in Bulgaria, including an analysis of Medical University – Plovdiv and Technical University – Sofia, Plovdiv branch. The paper discusses the creation of a graphic identity, the development of a brandbook and its implementation. In addition, the benefits of brand design in higher education and its application in all aspects are presented. The report also includes a comparison with practices in world-renowned universities. The main objective is to explore how brand design can improve the communication, attractiveness and reputation of higher education institutions.

Published

2026-01-30

Versions

Issue

Vol. 13 No. 2 (2024): INNOVATION IN WOODWORKING INDUSTRY AND ENGINEERING DESIGN 2/2024

Section

Innovations in the Education Process

How to Cite

SPECIFICITIES OF BRAND DESIGN IN HIGHER EDUCATION. (2026). Innovation in Woodworking Industry and Engineering Design, 13(2). http://innojs.ltu.bg/index.php/scjournal-inno/article/view/323

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